Ask anyone hooked to social media, if they know Dananeer Mobeen, and the answer would be yes that “pawry” girl.
Ask anyone hooked to social media, if they knew Dananeer Mobeen a week ago, and the answer would in the negative.
Such is the wild power of social media that #pawrihoraihai has gone viral on YouTube, Twitter, and Instagram while FB pages have also shared a short video.
“Ye humari car hai. Aur ye hum hai. Aur ye humari pawri hori hai” she says in Urdu.
Then it is a story of an overnight Internet sensation, TV interview, endless talk of the meme among Netizens.
A week on social media can equal a decade of a publicity campaign in real life.
In a few days Dananeer Mobeen, that 19-year-old girl from Peshwawr, who lives in Islamabad and posts her own-produced content on YouTube and Instagram. She does it like thousands of people.
Her four-second video in which she says, this is my car, this is me and this is our party, went viral because of her funny-sounding accent and description.
But she had no idea that her video would go viral.
”I was just out with my friends and took out my phone to capture the moment, she said in a message to her followers.
https://www.instagram.com/p/CLgXy_6AlnW/?utm_source=ig_web_button_share_sheet
“I am so grateful that I was able to bring a smile to the faces of my large family of followers”
On the shockingly high numbers of impressions, meme shares, and video views, she said:
“Very overwhelmed right now..it’s crazy…I am so happy that you are enjoying this video so so much,” Mobeen.
Her Instagram account has crossed the one million-follower mark, she has more than 31,000 Twitter followers and her original #pawrihoraihai and a follow-up video have hit nearly one million views on YouTube.
These are different times, for good or not-so-good reasons, people online are celebrated on the basis of what goes viral.
