Advertising

Marketing companies and individuals have never had so much data to make use of, as they have now. Yet in the fast data-driven field of marketing, the immediate future presents a landscape filled with opportunities and...

Governments and private sector organizations the world over spend billions of dollars every year on promoting their “products” whether it be individuals, political parties, corporate entities, programs, etc. While history records many propaganda campaigns, the most notoriously...

Two smartphones a Samsung Galaxy J5 and an iPhone 6S, Photo: Senado Federal (Fotos produzidas pelo Senado)/Wikimedia Commons Marketing, branding and advertising involve approaches to introducing or publicizing a huge variety of products and services through the...