Big Data

Hurricanes buffeting the U.S. with ferocious winds and downpours, fires raging close to urban centers, fog and smog covering cities in South Asia and China, flooding and sizzling heat in Western Europe, tsunamis hitting Japan and...

Marketing companies and individuals have never had so much data to make use of, as they have now. Yet in the fast data-driven field of marketing, the immediate future presents a landscape filled with opportunities and...