Marketing
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Data-based marketing and emerging competing scenarios
Marketing companies and individuals have never had so much data to make use of, as they have now. Yet in the fast data-driven field of marketing, the immediate future presents a landscape filled with opportunities and...March 13, 2019 851 0 -
With $986 billion buying power, Asian-Americans expand influence as consumers
A group of Asian-American entrepreneurs at Jewels of Asia Gala Credit: Asian-American Chamber of Commerce Growing at a staggering 257% rate over the past decade, Asia-Americans’ buying power stands at $986 billion now, making them one...June 16, 2018 1362 0 -
Trump’s political communication and the never-ending election season
Photo: Michael Vadon/Wikimedia Commons President Donald Trump has been at the center of political communication since the 2016 election season, when as candidate of the Conservative party he took the non-conformist use of social media to...April 27, 2018 1106 0 -
Marketing: Ad-supported content dominates expanding media landscape
Two smartphones a Samsung Galaxy J5 and an iPhone 6S, Photo: Senado Federal (Fotos produzidas pelo Senado)/Wikimedia Commons Marketing, branding and advertising involve approaches to introducing or publicizing a huge variety of products and services through the...March 28, 2018 987 0
